1. RadioWise Introduction to Radio Course (1 day)
This one day intensive course is a benefit to any one interested in radio in whatever role they want to play. So often people ‘fall into’ to a role in a radio station without gaining a basic insight into how the industry operates……and how it has developed.
There is a lot to cover but we will focus on:
• Radio – Past, Present and Future
• The Radio Map
• How licencing works
• The Role of the Regulator
• Who owns what?
• Digital Development
• RAB and more
• Radio Platforms – Commercial/Public Service Broadcasting/ Community Radio/Internet Radio
• Research in radio including RAJAR
• The Business of Radio
• A career in Radio
All RadioWise courses include interactive sessions and this course is no exception. Individually or in groups the students will put together a plan for a new radio station based upon the above which will then be discussed with the course speakers.
This course sets you up to discuss industry issues with a more informed perspective.
RadioWise....Today's People Training Tomorrow's Talent
Whether you are currently working in radio or hope to in the future this basic introduction will help those who want to know more about how the industry works and what you should know if you are going to progress in the future
Cost of the RadioWise Introduction to Radio course:
£100
Dates of Courses:
Email for details
2. RadioWise Presentation Course (2 days)
Learn what makes a great presenter from those that are currently broadcasting at some of the biggest stations around the UK. From the basics, to the tips that could make you the next on air success; at least half the course will be studio time. Whether you are a beginner or have had some experience, you will be able to rub shoulders with true professionals who talk to thousands of listeners every day.
The course will include the following aspects of presenting:
• What makes a great radio personality
• Presentation techniques/style
• Engaging with the listener
• Understanding the station style
• Building the audience through features and competitions
• Studio Techniques /Working the desk
• Planning the show
• Using the station clocks
• Voice Coaching for confident broadcasting
• Entertaining and informing
• Making your own show/podcast
• Radio formats
• Music programming
• The role of speech in radio/interviewing skills
• Understanding the listener/listener profiles
• Basic use of the most up to date music and programming software (although a more detailed course for this is available)
• Owning your local market with a Pins on the Map strategy
• OFCOM programming regulations
We will utilise every hour possible to cram in as many of these as possible in this presentation foundation course. We know you will come away with great advice from real professionals who have developed their craft over many years. One thing is guaranteed… we will challenge you to be as creative as possible!
NB During the studio time you will be able to record a short demo that can be used as part of your portfolio.
RadioWise....Today's People Training Tomorrow's Talent
This course is suitable for those who want to develop their skills as presenters or programme producers at whatever level of experience you are at present. The course caters for the individual on a 1-2-1 basis to accommodate where you are at today and where you want to be in the future.
Cost of the RadioWise Presentation Course:
£260
Dates of Courses:
Saturday 13th & Sunday 14th February
Saturday 13th & Sunday 14th March
Saturday 17th & Sunday 18th April
Saturday 15th & Sunday 16th May
Saturday 12th & Sunday 13th June
Saturday 17th & Sunday 18th July
Saturday 14th & Sunday 15th August
Location: See Course Schedule
3. RadioWise News Presentation Course (1 day)
Reasons for listening to radio are divided between entertainment and information. The role of news and its presentation determines the trust and credibility of the station.
This course will give an insight into how news can play its part in building audiences in the station’s target market. As with all RadioWise courses a large part of the day will be interactive with studio training.
Topics covered on the day will include:
• The role of news in radio
• The integrity and trust from the radio news broadcast
• Writing bulletins for varying formats and station styles
• Multi-platform news delivery including on-line , video and podcasting
• The make-up of bulletins
• Judgment of content and the angle to take
• Interviewing techniques
• Researching stories and developing contacts
• The right stories on the right format
• Presentation of news
• Studio skills
• Understanding and using news software
• Regulatory criteria for news including broadcast law
This course will be presented by a News Editor currently working on a big local station. They will pass on how they manage their newsrooms and what the pressures are as the ‘on the hour’ bulletin approaches. What needs to be broadcast and how it needs to be delivered will be part of the experience that you will take away from the day.
RadioWise....Today's People Training Tomorrow's Talent
This course is suitable for anyone interested in presenting or producing news/talk radio. This could be presenters who want to broadened their skills or those starting out and want an insight into this format of radio.
Cost of the RadioWise News Presentation Course:
£175
Dates of Courses:
Email for details
4. RadioWise Production Course (2 days)
Learn how to get the best out of the production software used by some of the best producers around. You will be working with producers who work with the biggest names in radio. They will pass on their skills that they use on national and large stations in the UK. Be prepared to be involved in a practical, interactive two days where your creativity will be utilised to the full.
During the course you will be involved in the following:
• Stages of Radio Production
• Recording Techniques
• How to get the best technical quality
• Recoding a microphone
• Using Adobe Audition including loading audio
• Basic Speech Editing (Adobe Audition)
• Multitrack mixing
• Writing & Recording Trails/Promos
This is a hands-on course to develop your skills and send you away with a demo that you can be proud of. The studios you will be using have the most up-to-date software to enable you to maximise your potential.
RadioWise....Today's People Training Tomorrow's Talent
This course is suitable for those who want to develop their technical skills as audio producers at whatever level of experience you are at present. The course caters for the individual on a 1-2-1 basis to accommodate where you are at today and where you want to be in the future.
Cost of the RadioWise Production Course:
£260
Dates of Courses:
Saturday 20th & Sunday 21st February
Saturday 20th & Sunday 21st March
Saturday 24th & Sunday 25th April
Saturday 22nd & Sunday 23rd May
Saturday 19th & Sunday 20th June
Saturday 24th & Sunday 25th July
Saturday 21st & Sunday 22nd August
Location: See Course Schedule
5. RadioWise Marketing Course (2 days)
Whatever size of station, marketing can help build audiences that give a station the edge against its competitors. Building the brand’s profile and awareness is key to the station or individual programmes success.
This course will take you through the different strategic processes, planning and delivery, whether you have zero or large budget to call upon. The speakers on this course will share with you recent marketing campaigns that they have been actively involved in for stations you will know from the radio dial.
During the two days the following areas will be covered:
• What makes a great radio personality
• The station’s brand identity and values
• Marketing the brands on air & off air.
• Building partnerships to support the marketing plan
• Which media works for radio
• Using PR effectively
• How community links can benefit the business
• Building the station’s profile in the community
• Use of ‘street’ teams to build audiences and make revenue
• How best to use digital media.
• Use of social networking to increase audiences
• Owning your local market with a ‘Pins on the Map’ strategy
Your creativity will be tested on this course as we get you to build up a campaign for a station in a given market. We are sure you will go away with a number of ideas that you can use in the future having heard from marketers who know how to maximise audiences.
If you are in any way responsible for increasing audiences or market share, then you should be on this course.
RadioWise....Today's People Training Tomorrow's Talent
Whichever role you want to play in the radio industry this course will help you understand the need for marketing to build the audiences. So presenters, programmers, producers or those that want to focus on marketing itself should consider this course.
Cost of the RadioWise Marketing Course:
£260
Dates of Courses:
Email for details
6. RadioWise Advertising and Sales Course (2 days)
The majority of UK radio stations need to fund themselves through commercial sales. So often this is the most challenging part of the business. In this two day course you will be able to share the experience of real radio sales people who have produced millions of pounds of revenue for the stations they have represented. It could be said that this course will have the greatest return on investment of the entire RadioWise programme.
During the course the following areas will be covered:
• The business of commercial radio advertising
• Making Commercials that work
• Selling the audience and the brand
• Commercial scheduling
• Maximizing inventory across day parts
• Building packages that work for the client and the station
• Creativity in commercial airtime
• Understanding the commercial market
• Lead generation through to call planning
• Sales benchmarking
• How community links can benefit the business
• Building the station’s profile in the business community
This course will be get you thinking in a lateral way to maximise the sales opportunities across airtime, sponsorship and promotions. Working in groups or individually, the sessions will be fully interactive led by our industry experts. This course welcomes applicants from all levels of commercials skills. In today’s competitive world this course will add to your sales armoury.
RadioWise....Today's People Training Tomorrow's Talent
This is for those people who want to develop a role in the commercial side of radio. It is the biggest shortfall in radio employers’ search for new talent. So maybe this course may help you get that job in radio that you are looking for?
Cost of the RadioWise Advertising & Sales Course:
£260
Dates of Courses:
Email for details
7. RadioWise Programming Course (1 day)
This course is suitable for those who want to develop as presenters/programmers with an interest in understanding more about the planning and delivering great radio. This can be for ‘students’ who are at a starting level or have some experience already.
This course will demonstrate what makes great radio for the listener with tips on music rotation, speech content and features. In addition the sessions will include formats, audience research and content generation. As with all RadioWise courses a large part of the day will be interactive, led by industry experts.
Topics we will cover on the day include:
• The role of OFCOM
• Station formats
• Understanding the listener/listener profiles
• Developing the station style
• Creative thinking into what listeners want to hear
• Building the audience through features and competitions
• The right content on the right format
• Research in radio including RAJAR
• Great winners make great radio……how to use contests to build audiences
• Events and Outside Broadcasts
• Owning your local market with a Pins on the Map strategy
This intensive course is about ideas and that’s what our speakers will expecting of you….but in return, our speakers will act as a catalyst to bring out the best in you.
In today’s competitive radio market, content differentiates the average stations from the great ones. Learn how programming techniques can make yours in the latter group.
RadioWise....Today's People Training Tomorrow's Talent
Cost of the RadioWise Content Course:
£175
Dates of Courses:
Saturday 6th February
Saturday 6th March
Saturday 10th April
Saturday 8th May
Saturday 5th June
Saturday 10th July
Saturday 7th August
Location: See Course Schedule
8. RadioWise Foundation Course (8 days)
The RadioWise Foundation course is an ideal insight into the industry, covering every aspect of radio, in an intensive 8 days (spread across four weeks).
Using speakers actively and successfully engaged at big stations in the UK, the course will be a combination of RadioWise’s other short courses. This is a successful model for preparing those who want a broader interest in radio or those that need to know what goes on in other roles whilst focusing on a specialist element of broadcasting. Each day will have a dedicated theme with a concentration on practical, interactive learning.
Topics covered in the course include:
• Introduction to Radio
• Radio Stations & The Radio Industry
• How the Regulator works
• Presentation
• Studio Production
• Producing programmes
• Content generation
• News & Speech Presentation
• Marketing the Brands
• Measuring and analyzing audiences
• Advertising Sales in a Radio Environment
• Job Roles and Career Advice
From this you will see that there is a lot to be covered, but by using industry experts for each section of the course, RadioWise enables you to absorb a lot of knowledge in a short time. Individuals who have been on similar courses have found that they are consequently more equipped when it comes to working in radio whether in a paid position or as a volunteer.
RadioWise....Today's People Training Tomorrow's Talent
Cost of the RadioWise Foundation Course:
£900 (for 8 days)
Dates of Courses:
Email for details
9. RadioWise Charity Course (1 day)
Radio stations are one of the closest forms of media to our communities. They engage with their listeners and they have a proven success in gaining a call to action when charities are involved. This seminar will give you an insight into what makes a success of a partnership with your local radio station and getting your message heard by those thousands of listeners who tune in every day.
If you are a charity, community group or social action organisation your awareness and success can be increased by the power of radio and its ability to reach the general public at large and get your message across. This is a one day course to set you on the right track with all the tools to help you market yourself internally with the radio station and externally to the wider public.
The day will include :
• Explaining the difference between BBC and Commercial Radio
• The benefits of working with your local radio station
• Planning your initial approach
• Who to contact and how to contact them
• What marketing strategy you should use – about your brand.
• Managing your expectations
• Effective working with the radio station
• Your message : awareness raising / donation / fundraising/ event
• The Outcome : examples of successful campaigns
• Ideas Workshop bespoke to your organisation
This interactive course will make you think more creatively and improve the way you approach the media in general. Some inside information on how to win hearts and minds and the added benefits you can experience if you get it right.
There will be examples of successful campaigns and why they worked and also the opportunity for you to put together a full campaign with a hands on workshop. The course is run by experienced individuals working radio today who have had huge success working for and on behalf of many charities and organisations.
RadioWise....Today's People Training Tomorrow's Talent
Cost of the RadioWise Charity Course:
£125
Dates of Courses:
Email for details
